The way we buy for fashion is dissimilar from how we buy cameras—especially online. With fashion, reviews and specs are fewer important; fashion shopping is about discover amazing that fits your taste and feels correct. The net works well for buying cameras and other firm goods but for soft goods, such as buy clothing online and accessories; it’s not the same as shopping in amass.
Today, we’re excited to share with you our first step towards realizing this goal. It’s called Items.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curate boutique or through a collection of boutiques curate by taste-makers—celebrities, stylists, designers and fashion bloggers.
You can start shopping now at Items.com. At this time, Items is only available in the U.S. and only for women’s fashion.